Client: Meta
Agency: Creative-X
Production Studio: Hornet NYC
EP: Cathy Kwan
Director - Creative Director: Felipe Posada
EP: Cathy Kwan
Director - Creative Director: Felipe Posada
Producer: Riley Spencer
Motion Gfx - CGI: Nan Wei
For this stellar campaign, Meta teamed up with three sets of brilliant collaborators ( 1 digital creator/studio + 1 influencer) to imagine what the Metaverse can be and how could those visions of the Metaverse benefit us as a community.
My role as Director on the client's side (Meta) was to help conncet the dots, be an interpreter and a moderator between client and creator teams so that the final output was consistent to the project's vision both in message and aesthetics.
On the production company's side (Hornet), my role as Creative Director was to oversee and help execute the different supporting content components of the campaign: Intro segment, BTS (Behind The Scenes edits), Manage IG story content, and additional CG graphics to support the collaboration pieces.
On the production company's side (Hornet), my role as Creative Director was to oversee and help execute the different supporting content components of the campaign: Intro segment, BTS (Behind The Scenes edits), Manage IG story content, and additional CG graphics to support the collaboration pieces.
COLLAB 01: Danny Davis + Shane Griffin
COLLAB 02: Vartika + Leah
COLLAB 03: IODF + Aaron
