Client: Meta
Agency: Creative-X
Production Studio: Hornet NYC
EP: Cathy Kwan
Director - Creative Director: Felipe Posada
EP: Cathy Kwan
Director - Creative Director: Felipe Posada
Producer: Riley Spencer
Motion Gfx - CGI: Nan Wei
Following the success of the Creative Collaborator campaign (see previous project), the team at Creative - X continued developing the idea of taking Vartika and Leah's vision of a Community Garden into the Metaverse. This time, the VR team at Horizon Worlds took the lead and executed a fully immersive version of the Community Garden inside Meta's Horizon Worlds. My role as Creative Director on the Production Studio's side was to suport overseeing the creative process, lead the creation of additional CG assets for the social components of the campaign, and craft the editorial and social content to share the news of this amazing VR experience with the world.
